Tango CTO: “Alibaba investment gave us wings”
In May 2014, Alibaba led messaging app Tango’s $280M financing round , during a period when the mobile messaging space saw giant movements with acquisitions from Facebook ( Whatsapp ) and Rakuten ( Viber ) also hitting the headlines. It’s apparent that Alibaba didn’t want to miss out. It has been trying hard to push its own Laiwang app, but has had little success. Chairman and founder Jack Ma has even deserted Tencent’s Wechat to get people to notice his own messaging app, but it hasn’t helped much. That’s good for Tango, because had Laiwang been a success in China, the Tango deal might not have happened. Having explored Tango recently, I understand better why the deal makes sense for Alibaba . Tango is a lot more than just a messaging app. Within the app, users are just a tap away from music, news, and games. Compared to other messaging apps like Whatsapp, which give a lot of screen real estate to messaging, Tango is way more content-focused. The differenc...
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